Blackmores Group reached out to Sprouta to explore how to upskill financial concepts in away that captures the attention of a sales team across Asia Pacific with multiple languages.
Together with our Sprouta partner, Yarno, we launched the record-breaking 'revenue management' campaign through their Commercial Academy to enhance the sales team's financial and commercial acumen.
Recognising the need for a creative approach, they aimed to engage over 200 learners. The campaign ran for three weeks in three languages, achieving a remarkable 94% participation rate and a 91% completion rate. With positive feedback and an NPS score of 42, it was a significant success for both the team and the organisation.
How to make the learning engaging
Upskilling the sales team's understanding of financial and commercial acumen was a critical initiative for Blackmores. They had attempted this previously, but it was not successful.
The challenge was clear: how do you teach financial concepts in a way that captures the attention and engagement of their sales team across Asia Pacific with multiple languages? Blackmores recognised that traditional training methods wouldn't cut it. They needed a creative approach that would keep the team engaged and eager to learn.
Salespeople upskill in Financial Acumen
Blackmores Group is a leading health and wellness company specialising in natural health products, vitamins, and supplements. With a strong commitment to quality and innovation, they focus on enhancing the health of consumers across Asia Pacific.
Blackmores Group reached out to Sprouta to explore how to upskill financial concepts in a way that captures the attention of a sales team across Asia Pacific with multiple languages.
Understanding profit levers in an engaging way
Their objective was to boost the sales team’s financial acumen to increase profit levers while ensuring the training was enjoyable. They set out to reach over200 learners, making sure the training felt less like a chore and more like an interactive experience.
Outstanding participation rate of 94%
The campaign ran for three weeks in three different languages, and the results were fantastic. They targeted over 200 learners, with 195 signing up for the Yarno platform - an impressive turnout!
Following a collaborative workshop, Blackmores worked with Yarno’s content team to create engaging questions, while a series of communications helped promote the campaign.
The engagement was phenomenal, with an average participation rate of 94% and completion rates hitting 91%. Overall performance came in at 74%, which is 13% higher than the industry average. The learners provided positive qualitative feedback, contributing to a solid NPS score of 42. It was a clear win for both the team and the organisation!
